Want More Impact from Your Brand Story? Park It In These 5 Key Locations
This thought-provoking list of non-social media uses for Brand-building media will get you wondering if you have yet to max out your best parking spaces.
Discovering the power of the ‘utility’ video
I jumped at the chance to work with the indomitable Dr. Jinni Beens when she decided to produce a deep-dive video asset to attract some reinforcements to help maintain her very busy veterinary practice, Trenton Pet Hospital.
Supplying Your Own Shots Can Make Your Film Amazing
As a professional forester, Alex Marcantonio was able to contribute a wide range of self-generated images and video to create an engaging Brand Story.
A Sampling of 7: This Year’s Local Films in Review
The challenge with identifying the most successful films of the year for a small company like mine is that popularity is measured differently than with mainstream media. Within the Lavender Lane media-verse, each project is bespoke. Some films are generally aimed at preserving precious family narratives while others are laser-focused on communicating an idea or concept that has an immediate application.
Sending Storytelling Treasures to the Future
While I don’t advocate intentionally “losing” storytelling media, there is a certain pleasure when something wonderful is rediscovered.
Launch Your Own Fall Series!
While Netflix, Crave and CBC are all gearing up for the annual ritual of dropping autumn TV series launches, some busy entrepreneurs are already taking the same approach to making a lasting impact.
Are “on-location” shoots worth the challenge?
The sizzle of actual location shooting is truly hard to replicate in a studio setting. Here are four of my favourite “locations” from shoots this year:
Unlock the Amazing Power of those Image Filters on your Phone
Once you see it, you can’t unsee it. And once you’ve played around with this amazing tool, you’ll be as addicted as any film producer to the power of colour grading.
Goodbye PDF. Hello Video.
It’s a strange fact. Snuggled up against epic wedding films and powerfully inspiring micro docs, you’ll find a highly unusual entry on Lavender Lane Media’s most viewed films of all-time.
Midlife Memoirs: Why more people are opting to get reflective sooner
I make Life Stories for a living, so at least once a week experience that gut-stabbing pain when I hear “Oh, I wish I had known you sooner!” I then must endure painful accounts of special family members who have departed this world and taken a treasure trove of stories away with them. These stories tend to fade from collective consciousness or get retold with diminishing detail as time goes on.
And to a storyteller, this is akin to an artist watching the Louvre burn.
The voice matters.
Getting Ahead of the Rumour Mill: Owning Your Own Story
When she recently made the decision to transition the sales portion of offthehook to an online format, she knew she needed to completely seize ownership of the story.
In a city the size of Quinte West, she knew that the rumour mill would light up once her bricks-and-mortar location went up for sale.
Instead of letting gossip take its course, Brandy hired a Brand Story video specialist to get involved.
All the People Said [something Ahhmazing]!
When we talk about our businesses, we're talking. When our clients talk, they're advocating.