Is word-of-mouth a thing of the past? Maybe it’s just evolving
The advent of online reviews seemed to spell the end for deeper client advocacy. “I know a guy…” has been bumped aside in favour of Google reviews. But is there room for both? In a sea of anonymous and suspiciously generalized praise, local businesses are innovating new ways to incorporate local voices into their feedback.
Finding Her Voice: How One Woman’s Experiences Inform a Belleville Agency from Within
Julianne (Julie) Allen is a passionate advocate, educator, and former board member of CVNQuinte—an organization dedicated to ensuring that people receiving support have the power of choice. But Julie is not just an advocate in name; she is also a person who receives services from CVNQuinte, bringing a lived experience that informs her work and fuels her mission.
"Move that Van!" Experience the behind-the-scenes excitement on the road to a refreshing new look for a local brand
Early in the process, Jeff and Nate invited me to witness the unfolding of their re-branding narrative. It was a fairly open-ended assignment, but the challenge of creating a reality-tv style journal was too good to pass up.
The Lack of Prizes is Just One Reason This Event is Wildly Successful: The Kids Inclusion Art Show Celebrates Over 2,000 Young People in Quinte West
No prizes? No kidding. The point of this incredible grassroots art event is to celebrate over 2000 youth in the Quinte West community.
Setting a course for the future: An extraordinary story of an exceptional choir
Lifted on the power of music, this 4-minute film makes the case for the enduring legacy of the Peterborough Singers.
Is Fun Truly Contagious? 😄
The often overlooked FUN side of storytelling is just as compelling
Multiply the Impact: Consider these three overlooked benefits of Brand Storytelling
Beyond the obvious, the benefits of Brand Storytelling add up to deeper connections
3 Reasons Why Positive Stories Make Us Feel Better
There are good biological reasons why good news makes us feel so much better
Personal Essay: Employing Symbols to Amplify Meaning in Difficult Storytelling Moments
This is an ordinary matchbox.
Except, it isn’t.
Stories About Us: The Quinte Business Achievement Award Films
When the lights dim and the screens at the 2024 Quinte West Achievement Awards Gala come alive with the work that’s been on my screen for the past several months, there is definitely a charge of adrenaline to be had.
Old Family Media Finds New Purpose in Modern Storytelling
As part of a recent family storytelling project, Michael Keppel-Jones presented me with some irresistible legacy media items that just had to find their way into the documentary project we were working on.
Want More Impact from Your Brand Story? Park It In These 5 Key Locations
This thought-provoking list of non-social media uses for Brand-building media will get you wondering if you have yet to max out your best parking spaces.
Discovering the power of the ‘utility’ video
I jumped at the chance to work with the indomitable Dr. Jinni Beens when she decided to produce a deep-dive video asset to attract some reinforcements to help maintain her very busy veterinary practice, Trenton Pet Hospital.
Supplying Your Own Shots Can Make Your Film Amazing
As a professional forester, Alex Marcantonio was able to contribute a wide range of self-generated images and video to create an engaging Brand Story.
A Sampling of 7: This Year’s Local Films in Review
The challenge with identifying the most successful films of the year for a small company like mine is that popularity is measured differently than with mainstream media. Within the Lavender Lane media-verse, each project is bespoke. Some films are generally aimed at preserving precious family narratives while others are laser-focused on communicating an idea or concept that has an immediate application.
Sending Storytelling Treasures to the Future
While I don’t advocate intentionally “losing” storytelling media, there is a certain pleasure when something wonderful is rediscovered.
