Is word-of-mouth a thing of the past? Maybe it’s just evolving
Brian Brian

Is word-of-mouth a thing of the past? Maybe it’s just evolving

The advent of online reviews seemed to spell the end for deeper client advocacy. “I know a guy…” has been bumped aside in favour of Google reviews. But is there room for both? In a sea of anonymous and suspiciously generalized praise, local businesses are innovating new ways to incorporate local voices into their feedback.

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