Insight Stories
Insight Stories use friendly client interviews to capture and share thoughtfully written stories of success.
Business owners gain client advocates, plus valuable insights to grow their business.
Insight Stories Deliver…
-
Ready-to-Use Written Stories
We capture client experiences through relaxed, arm’s-length conversational interviews — the kind that uncovers genuine praise and honest feedback. These conversations turn into ready-to-use stories for your website or advertorials, boosting trust with future clients.
-
Actionable Insights
Every 6 interviews generates a private internal report identifying trends, wins, and opportunities to improve your client experience and profitability.
These reports can be customized to take your company’s mission and objectives into account. And the clients feel that all of their feedback is being genuinely received.
-
Easy Affirmation
There are no lights, cameras, or pressure — just a friendly conversation (and maybe a photo, if they’re open to it). We represent your business with poise and deliver exceptional results to drive future growth. Business owners supply the contact information and we handle the arrangements.
“Success comes from listening to your customer.”
3 Questions to test if Insight Stories might be for you:
Waiting for the Google review?
✅ If it’s 5 ⭐️ that’s great.
❌ Reviews can be a lightening rod for discontent. And a poor way to find out points for improvement.
Already collecting data via surveys?
✅ If people participate, surveys can be good for capturing quick quantitative data.
❌ Data collection can project a cool and impersonal impression of your business. It doesn’t extend relationships.
Are your clients already advocates?
✅ In a perfect world, your clients advocate by sharing their success stories in genuine ways.
❌ Bad news still travels faster. And testimonial quotations are all too commonly faked.
Look for proven strengths in client-facing storytelling roles:
Christine McLean,
Economic Development Officer, City of Kawartha Lakes (formerly of Hastings County)
“Brian’s conversational approach makes it very easy. It’s like you’re having a conversation and you just get to tell your story.”
Tammy Girard,
Owner of The Grit Pit
“Brian made my clients feel at ease…”
3 Questions that Business Owners Ask:
Are Insight Stories expensive?
😀 Not really. Each one takes about 4 hours. It’s a skilled trade, so rates are about the same as hiring a good plumber.
What frequency is best?
👍 Monthly or bi-weekly packages are all set. Adjustments are possible for seasonal business cycles or specific campaigns.
How do we begin?
✅ Reach out with any questions. We can collaborate on a plan to begin gathering Insight Stories for your business right away.
Insight Stories
Insight Stories use friendly client interviews to capture and share thoughtfully written stories of success.
Business owners gain client advocates, plus valuable insights to grow their business.
…trusted storytellers for these and other clients:
Based in Southern Ontario ~ Storytelling Worldwide
Phone: 1-613-970-1268