Once you see it, you can’t unsee it. And once you’ve played around with this amazing tool, you’ll be as addicted as any film producer to the power of colour grading.

It’s a strange fact. Snuggled up against epic wedding films and powerfully inspiring micro docs, you’ll find a highly unusual entry on Lavender Lane Media’s most viewed films of all-time.

I make Life Stories for a living, so at least once a week experience that gut-stabbing pain when I hear “Oh, I wish I had known you sooner!” I then must endure painful accounts of special family members who have departed this world and taken a treasure trove of stories away with them. These stories tend to fade from collective consciousness or get retold with diminishing detail as time goes on.

And to a storyteller, this is akin to an artist watching the Louvre burn.

The voice matters.

When she recently made the decision to transition the sales portion of offthehook to an online format, she knew she needed to completely seize ownership of the story.

In a city the size of Quinte West, she knew that the rumour mill would light up once her bricks-and-mortar location went up for sale. 

Instead of letting gossip take its course, Brandy hired a Brand Story video specialist to get involved. 

When we talk about our businesses, we're talking. When our clients talk, they're advocating.

Clichés cease to be cliché when family stories are being told. Sometimes rags do turn to riches. And these are the stories that we need to offer our future generations. At least this is the sentiment that Sanj expressed when he reached out to arrange a filming session for his Dad, Samuel.

I grew up in an era when men were not encouraged to share their feelings. They certainly didn’t cry. So there’ll be none of that in this story.