Sample Insight Story for Sunly

Sunly Spotlights☀️

From Skeptic to Solar Advocate:

Reflecting on the Journey to Energy Independence

The painting behind Chris Spurrell captures a Newfoundland sunrise—golden light breaking over his childhood hometown, the sun illuminating the landscape in warm, hopeful tones. His niece painted this view from his bedroom window, and now it hangs in his Prince Edward Island office, a daily reminder of where he came from. These days, Chris thinks about the sun differently. It's not just nostalgia or art—it's the power source transforming homes across Atlantic Canada and beyond.

As Marketing Manager for Sunly Energy, Chris brings a unique perspective to his role. He wasn't always a solar evangelist. In fact, his journey began as many do—with skepticism, careful consideration, and the universal homeowner's question about solar power: "Is this really worth it?"

The Catalyst for Change

"I had been thinking about it for probably about five or six years," Chris reflects on his initial interest in solar power. Like many Canadians, he'd watched the technology evolve, prices fluctuate, and government incentives come and go. The tipping point came when he missed the federal $5,000 rebate by mere weeks—a friend even received their check and "rubbed it in my nose a little bit," he laughs. But rather than deterring him, this near-miss crystallized an important realization: incentives are just incentives. The real goal was energy independence and long-term savings.

Chris's decision-making process was methodical. "I'm a bit of a data nerd," he admits. "I wanted to understand not just the immediate savings, but the long-term implications—what this meant for my energy costs over the next decade, two decades."

Why Sunly Stood Apart

When it came time to choose a provider, Chris's decision was surprisingly swift. What distinguished Sunly wasn't just competitive pricing or technical expertise—though both were evident. It was their track record and commitment to staying power.

"Sunly practically dominates PEI in terms of solar," Chris explains. "Over the five years since the company has come into being, nearly 4,000 installs, over 3,000 of those are in PEI. That was huge for me, knowing that the experience was there." He'd learned about the founders—Ontario solar veterans with decades of combined experience—and understood "they knew their stuff."

Most importantly, Sunly offered assurance against his biggest fear: "They weren't going to be a fly-by-night company that was just going to install and then run. Where would I be stuck with my warranty or follow-up service?” This end-to-end commitment, from initial evaluation through installation and beyond, separated Sunly from competitors who might "sell you solar and then disappear."