In The Community:
An Opportunity to Help Vital Organizations Grow
The highlights:
Every month, a worthy local organization receives an important asset…
…a 2-minute professional impact film like this one:
Community organizations use their video assets to share the most important parts of their work via:
Inclusion on their home page, like the Children’s Safety Village and Belleville and Quinte West Community Health Centre
Public presentations to stakeholders. CVNQuinte and the Hastings and Prince Edward Learning Foundation do this regularly.
Many other ways. Here’s a list of 10+1 ways of leveraging longform video content that can be used by any business or organization.
The prototype for this innovative series has had an undeniable impact in the Bay of Quinte community. The visionaries at A1 Plumbing (see their branding in every community video!) receive a tremendous amount of positive feedback for this program. And they’ve offered to chat directly about their outcomes. Please reach out to ask for their contact information.
A1 In The Community is now an entrenched part of A1’s marketing/CSR. It’s the talk of the town, as they’ve been doing it for almost a year.
Here are two more samples from their growing gallery:
How In The Community works:
1) Selection
The sponsoring company selects a different organization to receive a film each month. By way of example, A1 Plumbing has opted to feature three not-for-profit organizations from the community and host a public voting via Instagram. This part is adaptable to other models such as employee voting or owner-moderated selection.
2) Communication
The winning organization is notified of their selection and Lavender Lane Media is cc’d on the e-mail communication.
3) Production
Lavender Lane Media connects directly to the leadership of the selected organization to set up filming dates within 2 weeks.
4) Delivery
After the film is approved by the organization’s leadership, it is made available for distribution. A1 Plumbing shares directly on their social media through boosted posts. They also maintain a public gallery. The receiving organization shares uses their video in many ways, as you’ll see in this article.
Merits of this program:
It’s easy to run. Pick one local organization per month and Lavender Lane does the rest.
It empowers important local organizations by providing a critical asset that is usually beyond their reach.
Your company (and mine) enjoys doing something that provides lasting benefit to the community.
Your branding appears at the start and conclusion of every film.
It’s unique, subtle and impactful.
It’s a great fit for a company that:
…cares deeply about community-building through supporting grassroots organizations.
…believes in innovative Corporate Social Responsibility beyond cash contributions.
…doesn’t mind having their company branding associated with 12 not-for-profit organizations per year.
…is able to consistently select one excellent and deserving organization per month.
Balanced Approach to Cost
This collaborative model serves business and not-for-profit organizations under a special rate.
It’s also the type of generative ♥️ work that Lavender Lane Media wants to be doing with like-minded collaborators.
The video has a commercial value of about $2500 for co-ordination, filming, post-production and ad-free hosting.
Instead, the cost to the supporting business in this partnership is:
$1650 per film (12 month contract)*
or
$1480 per film (24 month contract)*
*As with our A1 Plumbing partners, In the Community is regionally exclusive for the duration of the contract.
With Bay of Quinte already served, added communities will include Northumberland, Peterborough and Kingston.